Alpha Hearing is an authorised partner of the Victorian Seniors Program and Seniors Online.

Research estimates that 1 in 6 Australians suffer from some amount of hearing loss – and that rate climbs steadily as you age. Approximately three-quarters (that’s 75%) of people aged over 70 report difficulty hearing.

Most cases of hearing loss in adults stem from damage to the inner ear, where tiny hair cells turn sound vibrations into impulses that nerve cells then carry to the brain. The most common causes of that damage are aging and chronic exposure to loud noises – think rock concerts, sports events and lawn mowers.

“The growing number of seniors in Australia are at risk of social isolation due to the increased prevalence of hearing loss and this can contribute to other more noticeable physical and mental conditions such as dementia, depression and poor cognitive function,” said Eugene Chang, principal audiologist at Alpha Hearing.

If you’re experiencing signs of hearing loss, it is recommended you see a qualified audiologist.

Eugene says, “Many people with hearing loss in Australia remain untreated. That’s why it’s so important to get your hearing checked and especially if you are over the age of 70 years. Early detection is vital to optimum hearing function.”

Alpha Hearing has partnered with the Victorian Seniors Program and Seniors Online, by providing all holders of a Victorian Seniors Card with discounted rates to access popular hearing services, such as hearing tests, audiology assessments and hearing aids.

Alpha Hearing is urging Australians to think about their hearing and about what hearing loss means to them. It could affect them directly or indirectly by having someone in their life that suffers from hearing loss.

If you have a concern about your hearing, give Alpha Hearing a ring today and book a hearing test.